Alpha Testing and In-Market Experimentation

Statistical Power: What It Is and How To Calculate It - CXL

Alpha Testing Basics – Quick Guide - Reqtest

Alpha Testing – A Detailed Guide - Software Testing Material

Patterns of Trustworthy Experimentation: Pre-Experiment Stage - Microsoft Research

A/B/C Tests: How to Analyze Results From Multi-Group Experiments, by Claudia Ng

The Secret to Moving Successfully from Alpha to Beta Prototypes - Manufacturing Hub

What Is Alpha Testing? – A Detailed Guide – Feedough

Bringing Sequential Testing to Experiments with Longitudinal Data (Part 1): The Peeking Problem 2.0 - Spotify Engineering : Spotify Engineering

Choosing a Sequential Testing Framework — Comparisons and Discussions - Spotify Engineering : Spotify Engineering

The Benefits of A B Testing in Market Validation - FasterCapital

What's the Difference Between Alpha and Beta Testing: When to use them?

Alpha and Beta Testing summarization

What is A/B testing? With examples - Optimizely

A/B testing - Wikipedia