Q+A: A Sonic Makeover — How Visual Effects Artists Fixed the

When Paramount Pictures released the trailer for its “Sonic the Hedgehog” movie last summer the response to the live- action/computer-generated imagery adaptation of the popular video game was not good, to say the least. So horrified and vocal were Sonic’s devoted fans about the new look of the iconic character — from gloveless hands, to…

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If your distinctive brand assets are exclusively visual it's time to come to your (other) senses

Redoing Sonic The Hedgehog's Design At the Last Minute is a Bad Idea

Sonic Before and After Redesign