Inside E.l.f. Beauty's Oversized Growth

E.l.f. Beauty Targets Gen Z Through TikTok, Roblox, and Twitch

Inside E.l.f. Beauty's Oversized Growth

TikTokers slam e.l.f. Cosmetics Mean Girls product placement. Is it justified?

Case Study, Inside Beauty's Biggest Disruptor

What is it: A liquid contour wand with a cushion-tip applicator for a naturally sculpted complexion. Give your complexion stunning definition with this magic contour wand. With an easy-to-use cushion tip, this sculpting tool lets you contour like a pro! The lightweight liquid formula is infused with hydrating squalane and effortlessly blends into skin to add natural-looking definition and a glint of radiance.

e.l.f. Halo Glow Blush Beauty Wand - Rose You Slay - 0.33 fl oz

e.l.f. Cosmetics: Affordable Makeup & Skincare, Clean Beauty Products

Sustainably Minded Beauty

ELF Beauty: Cruelty-Free Makeup And Teen Appeal Boost Sales

e.l.f. Cosmetics tailors the beauty regimen to every shopper

How E.l.f. Beauty Saw Attention and Growth During the Pandemic

Spruce Point Capital on X: Let's see how $ELF beauty influencers feel about promoting content to women from a firm with ties to a cult and whose messaging parrots some of the