Drunk Elephant Kids: How a Millennial Skin Care Brand Went Viral with Gen Alpha

are 'sephora kids' the result of toxic beauty standards or bad parenting?

Drunk Elephant Kids: How a Millennial Skin Care Brand Went Viral with Gen Alpha

Drunk Elephant Kids: How a Millennial Skin Care Brand Went Viral with Gen Alpha

A Mom Defends Gen Alpha at Sephora and Ulta

The tween skincare market is booming, thanks to social media

Drunk Elephant Kids: How a Millennial Skin Care Brand Went Viral with Gen Alpha

Ariana Yaptangco on Instagram: The kids want Drunk Elephant—but why? Thank you @drunkelephant @kelly.atterton @risabarash @joshzeichnermd @tashpearlman @morganwrappcreates 🐘👧

Sephora Kids 10-Year-Old Beauty Trends - Insider View - House Of Hipsters

The Dark Side of TikTok: Sephora, Drunk Elephant, and Gen Alpha

Glossy Pop Newsletter: Videos about Gen Z and Gen Alpha wreaking havoc at Sephora are flooding TikTok - Glossy

Dermatologists sound off on Gen Alpha skincare trend