LEGO Medieval Blacksmith vs Castle - same theme, different audience?

Lion Knights vs MOC vs Blacksmith : r/legocastles

LEGO 21325 Medieval Blacksmith review

Review: 21325-1 - Medieval Blacksmith

Mini LEGO Medieval Blacksmith

LEGO IDEAS® 21325 Medieval Blacksmith: Hands-on Review

LEGO Medieval Blacksmith vs Castle - same theme, different audience?

LEGO 21325 Medieval Blacksmith review

First official look at the LEGO Ideas 21325 Medieval Blacksmith [News] - The Brothers Brick

The history of LEGO® Castle and our new Medieval Blacksmith set, Official LEGO Shop