The right Partnerships can strategically help you scale your business with to long-term success.
On his 60th birthday, 23 little-known sneaker stories about Michael Jordan
Top 10 biggest sports sponsorship deals in history
All-Star weekend in 1985 yielded perfect springboard for Jordan, Nike
THE POWER OF PARTNERSHIPS — NIKE & MICHAEL JORDAN, by Centuro Global
How Michael Jordan revolutionized the sneaker industry—and our relationship to shoes
The Sneakerheads Racing to Save Their Kicks From Decay
Nike Organizational Structure In A Nutshell - FourWeekMBA
Michael Jordan And His Impact on Basketball and Sportswear Marketing
By Siding With Michael Jordan, China Wins Global Approval
Just Do It - But Ethically, Please - Wharton Global Youth Program
How Michael Jordan helped make brand Paris Saint-Germain cool - The Athletic
Air Jordan Case Study: Nike + Michael Jordan
The 50 Greatest Sneaker Collaborations in Nike History
The GOAT on and off the court: Michael Jordan becomes the first athlete in history to join Forbes 400 list
The Nike-Jordan partnership that changed history