PepsiCo-Backed Scented Beverage System Brand air up Launches in

PepsiCo-backed German start-up brand air up is seeking the sweet smell of success as it launches its “scent-flavored hydration system” products online in the U.S. this summer. Founded in 2019, air up produces a line of refillable water bottles and scented “flavor” pods that enhance plain water by tricking the brain into perceiving taste through smells – a concept the company refers to as “retronasal smell."

A Deep Well For Hydration, Complex Flavors, And Health Ingredients

Ashton Kutcher, PepsiCo-backed Air Up Redefines Hydration Via Scent

air up® Introduces Scent-Flavored Hydration to the U.S. After Massive EU Success

PepsiCo Inc - Finpedia

Top 100 Food and Beverage Company Highlights: PepsiCo, 2020-08-21

Why PepsiCo's and Coca-Cola's Alcohol Drinks Worry Health Experts - The New York Times

I tried a $40 water bottle that flavors tap water using nothing but sc

About PepsiCo

Olipop Soda Raises $30 Million to Expand Nationally

PepsiCo aims to reinvent the way people drink with a new beverage tailored to Millennials

PepsiCo wants to make bubly its next billion dollar brand

All the brands the Pepsi company owns may surprise you

PepsiCo sugar low hurts North America sales

PepsiCo-Backed Scented Beverage System Brand air up Launches in U.S.

Why PepsiCo's and Coca-Cola's Alcohol Drinks Worry Health Experts - The New York Times