PepsiCo-Backed Scented Beverage System Brand air up Launches in U.S.

PepsiCo-backed German start-up brand air up is seeking the sweet smell of success as it launches its “scent-flavored hydration system” products online in the U.S. this summer. Founded in 2019, air up produces a line of refillable water bottles and scented “flavor” pods that enhance plain water by tricking the brain into perceiving taste through smells – a concept the company refers to as “retronasal smell."

Closer Look: Air Up Promises “Scent-Flavored” Water, 2022-08-18

Pepsi backs scented air drinks startup

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Fab or fad? Scent-based system aims to fool your brain into thinking your plain water is flavoured – The Irish Times

Air Up: Revolutionizing Hydration with Scent and Sustainability - Xtalks

New beverage product launches: February 2019

Ashton Kutcher, PepsiCo-backed Air Up Redefines Hydration Via Scent

Rahul P. posted on LinkedIn

Ashton Kutcher, PepsiCo-backed Air Up Redefines Hydration Via Scent

air up® Starter Set

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PepsiCo's 2019 innovation

Pepsi backs scented air drinks startup

List of All the Brands Owned by PepsiCo