The Hero Products and Gen Z Influencer Strategies Behind E.L.F.'s Breakthrough

Learn about the hero products and TikTok marketing strategies E.L.F. used to win over Gen Z influencers and expand its earned media footprint.

e.l.f Marketing Strategy: Insights into Gen Z's Fave Makeup Brand

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e.l.f Marketing Strategy: Insights into Gen Z's Fave Makeup Brand

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e.l.f Marketing Strategy: Insights into Gen Z's Fave Makeup Brand

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How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z

How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z

e.l.f Raises Sales Outlook as it Lures Budget-Conscious Shoppers