Why Taylor Swift's First-Week 'Lover' Sales Total Is A Big Deal

In a world where artists make the majority of their money from touring, Swift proves that creativity — and a compelling offer — can still motivate fans to break out their wallets for new music.

Taylor Swift albums and songs sales - ChartMasters

How Taylor Swift's 'Reputation' became 2017's best-selling album

Taylor Swift's Smash 'Midnights' Sells More Than 1 Million in a Week - The New York Times

Box Office: Taylor Swift No. 1 Again; 'Killers Of The Flower Moon' At $23M

Taylor Swift's Eras Tour $1 billion revenue: Where it all goes

Taylor Swift's 'Midnights' Breaks Album Sales Records in First Week - WSJ

Will Taylor Swift's 'Lover' Sell One Million Copies Its First Week?

So, what is the big deal with Taylor Swift? Here's why there's no one else like her

Taylor Swift Is No. 1 on Artist 100 Chart for Record 84th Week

Taylor Swift First Artist to Sell 1 Million Records in Half a Decade

Taylor Swift albums and songs sales - ChartMasters

Taylor Swift Becomes First Artist to Monopolize Top 10 of Hot 100

Taylor Swift's Lover: A lightning rod for a record industry struggling to define its own success - Music Business Worldwide

Taylor Swift Played Her Cards Better Than We Could Have Imagined - The Ringer