The Elf on the Shelf' brand's magical story started with co-founder's family and its own Christmas elf

Heartbroken' little girl granted one-time hug with 'The Elf on the Shelf' before saying goodbye

The Elf on the Shelf': How a family tradition grew to a global Christmas enterprise, Cobb Life Magazine

Elf on the Shelf Story: History, Origin and Rules

Meet the Family Behind 'The Elf on the Shelf' and 13 Million Scout Elves - Forbes Vetted

The Elf on the Shelf' brand's magical story started with co-founder's family and its own Christmas elf

How The Elf on the Shelf Became a Multi-Million Dollar Business Venture

The Elf on the Shelf' brand's magical story started with co-founder's family and its own Christmas elf

Heartbroken' little girl granted one-time hug with 'The Elf on the Shelf' before saying goodbye

The Elf on the Shelf' brand's magical story started with co-founder's family and its own Christmas elf

The Company Behind Elf on the Shelf's Christmas Domination - Bloomberg

Husband put Elf on the Shelf in an X-rated position

Elf on the Shelf Story: History, Origin and Rules