Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools

McDonald’s is grinning thanks to Grimace after a marketing campaign to celebrate the “birthday” of its big purple mascot went viral and contributed to surprisingly strong second quarter sales.

McDonald's

Viral Grimace shake trend helped boost McDonald's sales

Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools

McDonald's boosts traffic with marketing campaign

McDonald's

McDonald's Grimace shake trend boosts restaurant's Q2

McDonald's Credits 'Peak Absurdist Gen Z Humor' For Grimace Shake TikTok Trend

McDonald's reveals answer to decades-long mystery

McDonald's

Inventor of the Grimace Shake Trend Reveals How He Thought of the Idea

Grimace Shake McDonald's ad 2023

Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools – WWLP

McDonald's